I would say it was useful but in a limited way. I helps to know what tricks they use in order to be a jump ahead of them if any should try such tricks against us. It certainly highlights the vulnerability and gullibility of 'the public' that is exploited in a scurrilous manner by so much of the commercial and corporate world. However when I skipped to parts that I was interested in, the topics were quite enlightening. over-stating the point or topic being covered, indicating to me that it was written with rather too much 'padding'. I had to skimp through bits that got me bogged-down in topics that were a. Much of it applies more to American marketing psychology which is very different from that of the UK. The book took a lot of effort to get through.
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